It all started in 2016. Zsuzsanna was Marketing Director for Hewlett Packard Enterprise, Northern Europe. She partnered with Hans to solve a specific growth challenge. There were two key questions: can we grow without increasing sales and marketing capacity? How do we identify potential customers in new markets?
The answer lay in going back to basics to identify the Ideal Customer Profile. Zsuzsanna and Hans then used data, insights and analytics to create a prioritized market .
But they realized that historical data is not enough to identify your customers. Your Ideal Customer Profile is only complete when it brings in the future context of your customers and your market .
In 2020 they founded Bunes & Ferenczi with a mission to help B2B Tech and SaaS companies to grow smarter and faster.
You are looking to grow but you need to acquire customers who want to stay with you for the long term.
Bunes & Ferenczi make sure that your clients need what you’re offering now and in the future. So that they see great results and become loyal customers.
You know that the key to a shorter sales cycle is efficient operationalized processes. But your data quality is poor and your Sales team are spending time on customers who are reluctant to buy.
Bunes & Ferenczi align Sales and Marketing to keep them focused on what matters to your customers. So that your sales process becomes easier.
When you increase retention and shorten your sales cycle, you reduce your customer acquisition costs. This means that you get a higher return on Sales and Marketing investments.
By empowering your teams to get the right customers, Bunes & Ferenczi gives your organization a predictable sales pattern to drive growth.
Internal alignment is operationally tough. Everyone has a different idea of how to achieve growth. And teams are stretched thin.
With Bunes & Ferenczi, you can field test to drive internal buy-in, respond to outcomes and build your organizational skills. So that you’re all set now and in the future.
Want some advice?