B2B TECH & SAAS

You should follow the data to find your future customers.

Now you can prioritise which prospects your Sales and Marketing teams target. So you can focus on customers that need your services. Or create demand in the right accounts.

Hans Bunes

CO-FOUNDER

Zsuzsanna Ferenczi

CO-FOUNDER

GROW WITH CONFIDENCE​ ​

The reason we founded Bunes & Ferenczi is to help fast moving B2B Tech and SaaS companies to grow with confidence when selling complex solutions to enterprises. And to encourage large enterprises to gain new business with a start up mindset. A mix of customer insight and hard data lets us identify the right customers and potential markets for our clients. So that they can swap uncertainty, doubt and overshot budgets with a clear market direction.​

SERVICES

Growth isn't just about getting new customers.

It's about getting the right customers. So you can reduce your sales cycle, lower your acquisition costs and improve your internal alignment.

EARLY-STAGE COMPANY

Build your startup, predictably

Building a start up is hard. The growth pressure is huge. You need to get new customers now and prepare for where the market will be tomorrow. So you can validate your market assumptions. You can get clarity with:

Ideal Customer Profile

that delivers a sales narrative and a list of accounts to field test

 

Prioritized addressable market

that identifies the precise list of right fit customers and identified triggers for when to market and sell​

Go-to-Market strategy

Through co-creation and coaching to get the right strategy​

 

Interim Go-to-Market support

to operationalize processes and skills across teams​

 

GROWING COMPANY

Expand in new markets

Deliver your Go-to-Market expansion with confidence . You need a proven approach. So that you can create an aligned plan and gain clarity and focus on your new market’s potential. Lower your risk with:

Investment plan

and Go-to-Market strategy co-creation for your expansion.

 

 

 

Redefined Ideal Customer Profile

for the expansion territory and objectives that delivers a sales narrative for the new territory and prioritized accounts to field test

From basic to advanced

prioritized addressable market that identifies the precise list of right fit customers and triggers for when to market and sell

Transformation plan

including coaching that helps your teams to focus on when the customer is likely to engage

 

 

Interim Go-to-Market support

to operationalize processes and skills across teams and de-risk expansion.

 

 

MATURING COMPANY

Grow faster than the market

Take the best of the agile start up world into your organization. Create a streamlined net new business plan and turn your internal wisdom into a single purpose acquisition plan. Remove complexity with:

Your net new Ideal Customer Profile

that provides clarity of your untapped potential and a sales narrative matching the new profile. You will have a list of accounts to start field testing.

 

 

Prioritized addressable market

that leverages structured and unstructured data using advanced modelling to quantify your net new business potential. You will have a precise list of right fit customers. And clarity of trigger events when best to engage

Go-to-Market strategy and investment plan

for net new customer acquisition to ensure your teams to focus on the same set of accounts driven by shared priorities and measurement

 

 

 

Sales, Marketing and Business Development transformation

with specialist coaching to enable your teams to make use data, insights and analytics in an efficient way for net new customer acquisition

 

OPERATIONALIZE YOUR GROWTH PLAN

"Once our customers have a clearly defined account list that they can align across Sales and Marketing, they can't believe how much easier it is to predict growth and to make sure that their budgets go into the right activities. We use the data to show you where there is active demand for your services and where you need to stimulate new demand. Then you know that you're fishing in the right pond at the right time."

Get a deep understanding of your future customers. Not "clever tricks" and "growth hacks"

You want to work with external partners who listen, talk to your customers and get data backed account lists . So that your internal organisation is aligned. And ready for growth.

EARLY-STAGE COMPANY

  • Ideal Customer Profile (ICP)
  • Prioritized addressable market
  • Go-to-Market strategy
  • Interim Go-to-Market support

GROWING COMPANY

  • Ideal Customer Profile (ICP)
  • Prioritized addressable market
  • Investment plan
  • Transformation plan
  • Interim Go-to-Market support

MATURING COMPANY

  • Ideal Customer Profile (ICP)
  • Prioritized addressable market
  • Transformation plan
  • Interim Go-to-Market support

Uncertainty drains your resources and damages internal alignment.

Position your company for growth using data.

Let us start with a conversation about your key challenges and how our approach could bring you value. Getting started is as easy as sending us a few words​.

Book a call with

HANS BUNES

Book a call with

Zsuzsanna Ferenczi

Book a call with

Both of us